Do you sell products or services that have a renewal element to them, (eg. software licenses, membership, support etc) and your sales department are tasked with gaining these renewals at the expense of new business?

Do you wish you could run up-sell or cross sell campaigns to your customer base? Do you have the information as to what your customer is showing an interest in, and what they have purchased in the past, on separate systems/databases?

 

Renewals

Renewals of services or products can form a substantial part of an organisations revenue. The sales department is usually tasked with the job of monitoring, following up and closing this repeat business. As far as the customer is concerned the process of renewing should be quick and easy making it more or less an automatic decision process.

Whilst the decision for the customer may well be easy, the administrative burden for the sales team can be high. This can detract them from the altogether more difficult process of new business sales.

So how can we help you?

CRM have a proven renewal process that can be implemented, managed and executed by us on behalf of our clients involving the clients sales team only when necessary.

Key Benefits

• Personalised renewal reminders (via email, letter or phone) at set times before renewal due
• Personalised incentives for early renewal etc
• Renewal web site and response mechanism to create seamless process for customer
• Exception mechanism to prompt sales team if customer needs further sales effort.
• Multi-lingual and can be implemented EMEA or world-wide

 

Cross/Up-sell

The ability for an organisation to sell a product or service of higher value than the one they are showing an interest in, or the ability to sell related products from other divisions/departments can really help to drive revenue.

The problem for most organisations is having the necessary information in one place in order to target these customers effectively. Not only do you need to know what they are showing an interest in, you also need to know what they have purchased in the past.

In most organisations these two sets of data exist on separate systems and the marketing department cannot easily create the target data necessary to run these types of campaigns.

So how can we help you?

We can help you build and maintain the necessary data to enable you to plan and execute these types of campaigns. Our data team will take feeds of data from your existing internal systems and combine into a “single view” of the customer and prospect base. This resulting dataset can then be hosted and maintained by us (or by you) to enable execution of ongoing cross and up-sell campaigns.

We can also help you analyse and “mine” this single view of your customers to provide terrific insight into your customer base that will help you plan strategy and tactics for future campaigns.